Sat 27 Jun 2009
Below you will find the internal sales tactic sheet for Lehman Brothers traders salespeople. The brokers would use these sheets when talking to a customer or prospect, and use the canned responses to try and persuade them to do more business with the firm.
Take a gander, and think about whether or not your are swayed by the emotions they try to evoke… The takeaway is that brokers are first and foremost salespeople.
From AlphaTrends on Twitter.